Banana Republic: Clicking Outside The Box

This has done the rounds over the last couple days, but it contains a clever trick to boost open rates. Take a look at the hero image area - it mimics a scrolling box you'd typically find on the website, complete with a "see more" arrow. Of course, this kind of thing only works if the landing page is engaging and contains the content you're suggesting the recipient can scroll to - in this case it does.Good work!More blog coverage on The Email Wars and The Email Zoo.