Email Inspiration: Kiehl's Customer Favourites

I like this Kiehl's email, simply because it features products that are customer favourites. A lot of ecommerce emails out there are all about products the store wants to shift, which is great, as long as they're also what the customer is after. Even if these products aren't strictly the top 5 sold, simply positioning these as the favourites makes the tone of the email a lot friendlier.