Email Inspiration: Sephora - We've Gone Mobile

One thing that often gets overlooked when discussing mobile use of email marketing campaigns is where recipients end up after they've clicked. Whilst this email isn't particularly optimized for viewing on a mobile (aside from a link to a text based 'mobile version' at the top), Sephora has done well to optimize their site and landing pages for use on smartphones.It'll be interesting to see how this mobile support may relate to their email campaigns from now on.