Top Designs For April
This month we're sharing our love of Biscoff, funky socks, and house plants. The working from home essentials, right?
1. Doughnut Time
SL: YOU'RE IN THE INNER CIRCLE 🍩
Chosen for:
Minimal design approach. This email catches my attention as soon as it's opened. Jumping straight into the main focus, the strong visual. Doughnut Time have removed the fuss of a pre-header, header, and nav bar, maximising the impact of the hero itself.
2. Happy Socks
SL: New in: SpongeBob SquarePants
Chosen for:
Bold block colouring. The yellow background that runs throughout this email has been chosen to represent the SpongeBob theme. Whilst it highlights this partnership really well, it also does a great job at standing out from the crowd in the inbox.
3. Boots
SL: Dealing with stress in stressful times
Chosen for:
Simplistic and bold design. A sleek design from Boots, with a lot of content to include they have broken it up nicely. Using a range of block colours, font sizes and a mixture of photography and graphics.
4. Made
SL: Thank you, NHS 👏
Chosen for:
Compassion. MADE have managed to make light of a tough subject. Highlighting the great work they are doing to help NHS staff, doing this through UGC content makes it appear more authentic and gives a nice human touch.
5. ASDA George
SL: Boredom busters
Chosen for:
Helpful content. This is a great way of maximising the amount of content within a design. Breaking the email up into a 'time-line' is helpful to customers, adding value to their experience.
6. Wilko
SL: Discover the power of the house plant
Chosen for:
Colour theme. Wilko have done a great job at theming this email. The use of colours compliment the content well, and highlight key pieces of information nicely.
7. Crukafe
SL: How to put your used grounds to good use
Bex Highfield
marketing manager
