Top Designs for October
As the nights are now beginning to draw in, we look at the brands who have stood out. October has had our inboxes brimming with innovative content, from impressive collaborations to helpful hints and tips. Enjoy!
1. Bronx Zoo
SL: Only two weeks left for Boo at the Zoo!
Chosen for:
Interactive hero. A great way to stand out in the inbox from a brand you wouldn’t necessarily associate with Halloween. Not only adding interactivity into the email but keeping with the theme and making it relevant to the customer. It’s a shame we aren’t able to enjoy this within the email itself, but it’s still a nice added touch.
2. Biscuiteers
SL: Boo! Fangtastic recipes for your Halloween at Home! 👻💌
Chosen for:
Content. A nicely designed topical email, revealing all things Halloween! The biscuiteers are aware that the celebrations may be a little different this year, with a nod to this through the ‘at home’ content. They have used nice guided imagery and the addition of the video link is a nice touch.
Copy. The copy ties the content together well, with clear headlines and CTA’s making it obvious for the customer.
3. Knomo
SL: Dear Future Self
Chosen for:
Value added content. A heart-warming email from Knomo! Keeping the content relatable to their subscribers. They use illustrative graphics throughout their website, so it is a nice touch that this has been continued within email. Although this is a product focused email, it doesn’t feel too ‘salesy’, a great way to stand out in the inbox.
4. Cath Kidston
SL: Spot it with Cath Kidston x Breast Cancer Now
Chosen for:
Collaboration. A nice collaborative email from Cath Kidston, swapping their iconic floral branding for a fully pink affair! This allows it to stand out from their usual newsletters and makes the customer aware of something different.
5. Crocs
SL: Bieber. Crocs. Tomorrow.
Chosen for:
Content. Definitely an email design to stand out from the crowd! Crocs have gone bold with this email, launching their collaboration with Justin Bieber. Using bright colour, bold typography, and large product focused imagery really makes an impact.
6. Eve Sleep
SL: clocks at the ready?
Chosen for:
Content. Eve often use illustrations within their emails, showcasing an artistic side to the brand. Partnering this with the clever and witty copy really shows off their fun personality.
Clean design. They have used a nice clean mobile first design with great use of white space, making it simple for the reader to follow and navigate through.
Bex Highfield
Marketing Strategist
