Gmail users like cats, Outlook users like dogs

yougov-email.png

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov's mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture. Of course, these kind of things need to be taken which a huge pinch of salt, but there's still some interesting things to learn. So we took a look at the typical customer for the popular email clients.Let's start with Gmail...

Gmail - Demographics

gmail.jpg

Lifestyle

gmaillife.jpg

Personality

gmailpers.jpg

Brands

gmailbrand.jpg

Online

gmailonline.jpg

Yahoo! Mail

Demographics

yahoo.jpg

Lifestyle

yahoolife.jpg

Personality

yahoopers.jpg

Brands

yahoobrand.jpg

Online

yahooonlin.jpg

Hotmail

Demographics

hotmail.jpg

Lifestyle

hotmaillife.jpg

Personality

hotmailpers.jpg

Brands

hotmailbrand.jpg

Online

hotmailonline.jpg

Outlook

Demographics

outlook.jpg

Lifestyle

outllife.jpg

Personality...

outlpers.jpg

Brands

outlbrand.jpg

Online

outlookbehaviour.jpg

Bonus round: Apple vs. Android

apple.jpg
android.jpg
CodeAction Rocketgmail, outlook, yahoo