39 Tweetable Email Tips from #TEDC14
We had an awesome time this week at The Email Design Conference in Boston. Here's our highlights from the Twitter feed.
New Ideas
Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.
— TrendlineInteractive (@trendlinei) August 21, 2014
Only use a hack if it's required to keep the integrity of the design intact. #TEDC14 pic.twitter.com/k6t9BvdQTh
— Brian Graves (@briangraves) August 22, 2014
Every email you send needs to be valuable, engaging, necessary and true. Every email that isn't all 4 erodes subscriber trust. #TEDC14
— Matt Byrd (@mparkerbyrd) August 20, 2014
Opens just suck as a metric. We don't look at opens, we look at clicks. — @John4man #TEDC14
— Carey Mercier (@carey_mercier) August 22, 2014
Forget industry "baselines" ... Your own audience is unique! Only try to beat yourself. #tedc14 #TEDCNTACC
— Matt Byrd (@mparkerbyrd) August 20, 2014
"Sending mediocre email is no longer acceptable." When was it ever acceptable? #TEDC14 @litmusapp
— Penny Tselikis (@penny_tselikis) August 20, 2014
Best thing I've heard all day: "Use data to inform, not dictate. It's OK to say no to data if it harms in the long-term" - Vicky Ge #TEDC14
— Starr Pagharion (@starrrwars) August 20, 2014
Email is not a JPG, print ad or one-page website. #TEDC14
— Matt Byrd (@mparkerbyrd) August 18, 2014
A remarkable email is human. Words from the wise. #TEDC14 pic.twitter.com/sxPGfxLjrp
— shauna carlson (@sra5446) August 20, 2014
"Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away." Great quote for design #TEDC14
— Starr Pagharion (@starrrwars) August 20, 2014
"Are we doing cool shit just to do cool shit or are we doing it for a purpose?" Us media/tech folks need to ask ourselves this! #TEDC14
— Starr Pagharion (@starrrwars) August 20, 2014
Is your message valuable at this stage, to this group, for this use case? If not, then don't send it. #TEDC14 @zacharyhanz
— Litmus (@litmusapp) August 20, 2014
Engagement dies when you buy lists. So do the hearts of legitimate email marketers worldwide. #TEDC14
— Matt Byrd (@mparkerbyrd) August 20, 2014
Does your content pass the "so what?" test? #TEDC14
— Justine Jordan (@meladorri) August 19, 2014
When a person subscribes to your emails, they want more than messages. They want a relationship with you. #TEDC14 @KEVINgotbounce
— Litmus (@litmusapp) August 20, 2014
You need to build credits in your trust bank through every email you send #TEDC14
— Courtney Fantinato (@CourtFantinato) August 20, 2014
One more @emailrocks: Unlike all other digital marketing methods, we can guarantee a qualified audience and accurately report on it. #TEDC14
— Nathan Clough (@pageheaven) August 20, 2014
You can achieve naturally flowing text into a multi-column format using 'column-count:2' with decent support in email. #mindblown #TEDC14
— Litmus (@litmusapp) August 20, 2014
"Pixel perfect thinking is likely to drive you insane." Sage wisdom from @flcarneiro on the virtues of email creation. #TEDC14
— Justine Jordan (@meladorri) August 18, 2014
Test different "voices" in your subject lines. Think of informative, question, action based and teaser messaging. #TEDC14
— Meg Tiffany (@megtiffany) August 20, 2014
You are not necessarily your company's core audience. Design with the data you gain about your customers. #TEDC14
— Meg Tiffany (@megtiffany) August 20, 2014
"Best practices are training wheels." Do what's best for your business/brand, not what someone else says you should do. Test! #TEDC14
— Justine Jordan (@meladorri) August 18, 2014
One of my top ten things I have heard today "Stop treating email like it’s 1999. Or even 2012. ‘Cuz it’s not.” #TEDC14
— Shani Nestingen (@shanij) August 18, 2014
Truth
OH at #TEDC14 "Google has built a driverless car, I have faith that they'll support CSS in email someday" @flcarneiro @KEVINgotbounce
— Justine Jordan (@meladorri) August 18, 2014
The Stats
Web fonts are supported in Apple Mail, Outlook 2000/2011, Thunderbird, iOS and some Android versions. #TEDC14 @Paul_Airy
— Litmus (@litmusapp) August 20, 2014
Did you know people use email more than they use Facebook on their smartphones? http://t.co/EjoFcbMFsf #TEDC14
— Tom Gormley (@tgormtx) August 20, 2014
Looks like #TEDC14 has finally settled the GIF/JIF debate. 90% of email designers vote GIF, 10% vote JIF. Sorry, @KEVINgotbounce.
— Litmus (@litmusapp) August 20, 2014
43% of users view emails with images off. Alt text matters. #TEDC14
— Anna K. Amendolare (@aka_des1gn) August 20, 2014
Funtimes
I went to #TEDC14 to hear about email marketing and left with an entire wardrobe. #swag http://t.co/EpESvmwAUp
— Steve Salcedo (@stevesalcedo) August 22, 2014
All of the #TEDC14 selfies compiled here. I'm legit never taking another selfie. My smile muscles hurt. pic.twitter.com/Z0XVH7TMed
— Matt Byrd (@mparkerbyrd) August 21, 2014
"Email is like a public toilet. It's always there when you need it. We all use it. No one brags about it." #TEDC14
— Matt Byrd (@mparkerbyrd) August 20, 2014
A BLAST of knowledge and good times while learning how to use the most important medium ever. #EmailDesign #TEDC14 pic.twitter.com/k6KMktFU25
— Adriano Martino (@martinobranding) August 21, 2014
The desktop wallpaper of @flcarneiro. Wouldn't have expected anything different. #TEDC14 pic.twitter.com/Mzl4g5dUXS
— Matt Byrd (@mparkerbyrd) August 18, 2014
I've got a great idea for an app...
$6 Billion spent on email software acquisitions this year. #TEDC14
— Jason Meeker (@jpmeeker) August 20, 2014
The Comedown
One of my favorite bits of #TEDC14 was the people; everyone was passionate about their work, great to chat with, and excited for the future.— Fabio Carneiro (@flcarneiro) August 22, 2014
Rocking my #ILoveEmail shirt from @litmusapp at #TEDC14 and a database manager asked if I love envelopes. http://t.co/I4DhQ3ateq
— Maia Briggs (@MaiaPapaya83) August 22, 2014
The Email Design Conference 2014 ∞ Ted Goas http://t.co/wgC2X8LKeO #emailmarketing #tedc14
— Email Insights (@EmailInsights) August 21, 2014
I was asked what I learned at #TEDC14, that's like asking someone what they learned from reading an encyclopedia.
— Dan Caro (@dcaro12) August 22, 2014
#TEDC14 attendees, join your fellow email geeks in the Litmus Community: https://t.co/Ooa11omaZl The conversation doesn't have to stop! ^JR
— Litmus (@litmusapp) August 21, 2014
See you next year at #TEDC15!
