Email Inspiration: Made.com The Making campaign

We've featured Made.com's product mailings before, but more recently they've also started to send an occasional behind the scenes email. Part of their proposition is that you can order an item of furniture from a limited production run, and therefore the customers are perhaps more interested in this than they would be for more high-street brands. Nevertheless, it's a quirky way for a retail company to lead with a message that isn't a direct product sell.