ActionRocket
Services Work Contact Reading Corner Email Weekly
Home Work Services Email Weekly
ServicesWorkContactReading CornerEmail Weekly
ActionRocket
ActionRocket Home Work Services Email Weekly

Infographic: Email Viewing Habits 2011

Email analytics service Litmus has just released a great infographic looking at email client, browser and device use over the past year. Key takeouts from the research include:

  • There's a sharp rise in users opening emails on mobile devices, particularly over the last 6 months
  • Webmail has seen a drop in % share
  • Outlook still sees the most email opens at 37%, followed by Hotmail (11%), Yahoo Mail (10%),  iPhone (10%)
  • Of Outlook's total share, 84% still use 2000/03, rather than 07/10, which have well documented rendering issues.
  • 80% of mobile opens are on an iPhone, vs  19% on Android and 1% on Blackberry.
Of course, these statistics are based on image opens across all of the campaigns that use Litmus for testing, and therefore could potentially not represent your given email list, however they do give a good steer on the overall picture. Many email service providers, including Litmus, allow you to find out browser and device use statistics for your email list, which can provide an accurate guide of how specifically your users are viewing your email.

View the full infographic on the Litmus blog.

StudioSeptember 12, 2011email marketing, email marketing statistics, infographics, mobile email, mobile email statistics
Facebook0 Twitter Reddit 0 Likes
Previous

Infographic: What your email account says about you

StrategyAction RocketSeptember 13, 2011email statistics, email viewing habits, gmail, hotmail, infographics, yahoo, yahoo mail
Next

Email Inspiration: Made.com The Making campaign

DesignSeptember 8, 2011Email Design Best Practice, made-com, retail email, retail email design

Got a project?

Contact us

Leave us a message and we'll get back to you.

Name *

Thank you for your message.

 

Sign up:

#EMAILWEEKLY

Sign-up to our weekly industry round-up email. Including our top email, design and strategy articles curated by the team each week.

By signing up you agree to receiving the latest updates, tips and industry news.

Thank you for subscribing

hello@actionrocket.co
Hours
HomeServicesWorkReading CornerResourcesEmail WeeklyCareers
 
  • Terms of Use

  • Privacy Policy

© 2011-2023 Action Rocket Ltd. All rights reserved.
Registered in England and Wales, № 07783258. VAT № 130667819

 
White logo.png