Top Designs for November

A great mix of inspirational emails for you this month! We have some welcoming onboarding, effective interactivity, and a special something for the animal lovers! 😻🐶

Enjoy and let us know which ones may have inspired you, or if we may have missed any over on our Instagram or Twitter.

1.  Candy Kittens

SL: Okay, you’re in 🙌

Chosen for:

Copy. The welcome email is your customers first interaction with your brand, so it’s key to make that first impression count. This email is a great example of how to talk to customers in a friendly and welcoming way. Sometimes you don’t need to spend the time creating a bells and whistles design, the right copy can go a long way.

2. All Trails

SL: 💥 Go big: Our Cyber Sale starts now

Chosen for:

Animation and imagery. A simple yet beautiful email design here, using a striking hero image to guide the reader down to the content nicely from the start. Then upon scrolling they’ve included a great explanational GIF to support the content, with clear and directional CTA’s throughout the full email.

3. Furbo

SL: ⏰ Black Friday Sale starts NOW! Save 50% on Furbo 🎉

Chosen for:

Strategy. When sending promotional emails it’s important to ensure the offer is obvious and the steps to redemption are clear. This email is a great example of how to make the journey easy for the customer, with the promotion and code being the first thing you see upon open. Finishing the email with a positive customer review is also a lovely touch!

4. Disney

SL: 10 of the best Disney presents 🎄

Chosen for:

Interactivity. This is a perfect example of how to use interactive design to bring an email to life. Paired with some simple animation, Disney have included email hotspots as a way of hiding extra content for the reader. This is a great way of how to include product information without the email feeling cluttered or too lengthy.

5. Hello Party

SL: Fancy an early Christmas pressie? 🎅

Chosen for:

Humour. A different approach to Black Friday here! With a lighthearted fun animation, consisting of a cat and cake… what’s not to love?!

Design. The clear separation between modules is a nice touch, giving each piece of content room to breath. Partnered with the on-brand colours and detailed illustrations giving the email a lovely personal touch.

Bex Highfield

Marketing strategist